Annual Ball design across all collateral for 121+ years of a prestigious London institution.
The London Association of Funeral Directors has held an Annual Ball for over 121 years — each event built around a new theme. My role is to design every printed and digital element that brings that theme to life, from the moment the invitation arrives to the last item on the table.
Each year starts with a theme brief. From there, I develop a complete visual language — typography, colour palette, graphic elements — that carries across every touchpoint. Deliverables include formal invitations, leaflets, menu booklets, place cards, table plans, raffle tickets, branded champagne glasses, and animated sponsor videos.
Recent themes include Great Gatsby (2025), A Night at the Oscars (2024), and Casino Royale (2023).
A consistently delivered annual event package that has raised the visual standard of the Ball year on year. The LAFD involve me from the earliest planning stages.