Annual Ball design across all collateral for 121+ years of a prestigious London institution.
Since 2023, LAFD's Annual Ball has needed a fresh design theme each year, one that feels new and distinct while still carrying the weight of an association with roots going back to 1904. The brief covers developing that theme and applying it consistently across all event collateral, from invitations, video, through to on-the-night print.
I designed the theme for the Annual Ball and carried it through every piece of collateral connected to the event, keeping the branding consistent from initial invites to printed materials used on the night. Each year's Ball gets its own considered design identity, built to work within the wider LAFD brand.
A polished, cohesive look for LAFD's flagship annual event, refreshed every year since 2023, giving the association's biggest social occasion a design standard that matches its history and keeps guests looking forward to what's next.
Table Plan 
Place Namecard 
Menu Booklet 
Themed Table Namecards 
Themed Table Namecards 
Branded Playing Cards 
Banquet Ticket 
Branded Gift Bag 
Table Plan 
Movie Themed Table Namecards 
Place Namecard 
Menu Booklet 
Engrave Champagne Glass 
LAFD Past Presidents Roller Banner 
Great Gatsby Themed Banquet Ticket 
Great Gatsby Themed Place Namecard 
Great Gatsby Charity Donation Card 
Venetian Masked Ball Promotional Leaflet 
Venetian Masked Ball Stage Design Branding 
Venetian Masked Ball Table Plan 
Venetian Masked Ball Menu Booklet 
Venetian Masked Ball Laser Cut and Engraved Place Name Cards