Complete brand identity and website for a compassionate funeral florist.
My Last Goodbye is a funeral florist — a business where the visual identity has to communicate warmth, care and beauty while acknowledging the context of loss. The brief was to create a brand that families could trust from first contact.
I developed the complete visual identity from scratch — logo design, colour palette, typography and supporting brand elements. I then designed and built the website to complete the brand experience online.
An elegant, sensitive brand that works across shop signage, print and web — giving the business a visual identity that matches the care it brings to its work.
