Brand design and a full advertising campaign built around the ‘Vape Crusaders’ superhero concept.
Vapetto needed a brand and campaign that would cut through a crowded market and speak directly to smokers considering making the switch to vaping.
The ‘Vape Crusaders’ concept gave the campaign a superhero theme — positioning Vapetto as a tool for transformation. The idea gave the brand energy, humour and standout. It worked across exhibition stands, posters, van branding, counter cards and printed consumer guides.
A standout campaign in a crowded category, with a clear visual concept that worked across every format from A7 printed guides to full exhibition stands.