Brand design and a full advertising campaign built around the ‘Vape Crusaders’ superhero concept.
Vapetto needed a brand and campaign that would cut through a crowded market and speak directly to smokers considering making the switch to vaping.
The ‘Vape Crusaders’ concept gave the campaign a superhero theme — positioning Vapetto as a tool for transformation. The idea gave the brand energy, humour and standout. It worked across exhibition stands, posters, van branding, counter cards and printed consumer guides.
A standout campaign in a crowded category, with a clear visual concept that worked across every format from A7 printed guides to full exhibition stands.
Vapetto Logo 
Vape Exhbition Stand Front 
Vape Exhbition Stand Left Side 
Vape Exhbition Stand Right Side 
Promotional T-Shirts