Stone Cold Soul
Stone Cold Soul came to me with an illustration already in hand, a striking hero image of the four vocalists, and needed it turned into a full brand identity that could travel across everything a touring live show needs: stage presence, print, digital and video. The brief was to build a cohesive identity around that artwork and roll it out across every touchpoint.
Working from the client's illustration, I developed the branding and typography to sit alongside it, then carried the identity across the full run of touring assets: kick drum artwork, stage backdrop, website, and an electronic press pack for promoters and venues. I also filmed and edited the promo video, giving the show a piece of content that captured its live energy and could be used for bookings and social promotion.
A complete, consistent identity that travels with the show wherever it plays, from the branding on stage to the press pack in a promoter's inbox to the promo video online. The band now has a cohesive visual and video presence at every stage of getting booked and getting seen.
